Traditional Realtor Business Model
The fault is in the system and not in the people. – Peter Drucker, MANAGEMENT: Tasks, Responsibilities, Practices (1973).
Traditional Tampa Realtors operate as an individual, or solo agent, under the auspices of a real estate broker. If they do a good job, they can expect to see their business grow. The demands of a growing business make it difficult to maintain service levels as a sole practitioner.
If a traditional Realtor is working with more than one client at a time, then they must do several things at once. If an agent has a buyer in town from New York for 5 days, for example, how will they have time to think about following up on a financing issue or and inspection contingency? How will they be able to manage the 125 things that can go wrong between contract and closing while they are holding an open house or driving around with buyers? This problem can spiral out of control if the agent has many is working with many buyers and sellers at the same time (see details).
Only 16% of Realtors® have a personal assistant according to the 2009 Realtor® Member Profile. If a Tampa Bay Realtor is working on more than one home or one client at a time, it can be a challenge to show homes, implement marketing, provide feedback on showings, perform market analysis, handle negotiations, review inspections, follow-up on financing, meet appraisers, manage contracts, and attend closings all at once. Even with the best of intentions, the tradition Realtor business model makes it difficult to maintain consistent service levels because one person cannot do everything at once seven days per week and during evening hours.
- are kind of like a “one-man-band”
- can become very busy and quickly overwhelmed
- face major time pressure to do multiple things at once
- have difficulty maintaining service levels at times
- must have diverse skills: sales, marketing, clerical, creative
- cannot realistically work 7 days a week, every week and evenings
- are subject to burn-out
- will take vacations or be unavailable at times
Team Bohannon Response
You deserve the very best, every time! While many agents can do a fine job or working with one client, not everyone can run a business and deliver the same great service every time. After realizing these limitations, we decided to organize a team of specialists and hire employees with deep expertise in various administrative and marketing tasks. Having team members handle the photos, brochures, data entry and other tasks, gave Annette, Doug and Dale Bohannon more time to concentrate on finding a buyer and negotiating the best possible price. Having an ensemble cast of caring professionals made Annette, Doug and Dale more accessible and better able to concentrate on achieving their client’s personal goals.
It has taken years to build the systems, assemble a team and align the right people with the right skills to run the system. Team Bohannon has invested hundreds of thousands of dollars to deliver predictable service levels that ensure the only “surprises” are pleasant ones. We have learned a few lessons en route helping over 4,400 families that we can leverage for your success. Team Bohannon is committed to deserving your trust, respecting your time and safeguarding your investment.