In business, you don’t get what you deserve, you get what you negotiate.
– Chester L. Karrass
How can your home be positioned in advance to receive higher offers? How can you gain leverage before negotiations begin? Tampa Bay homes that are properly prepared, priced and marketed attract attention and avoid low offers. Our preemptive strategy sets the stage for higher initial offers and avoids potential traps.
Maximize Leverage
The world of real estate transactions is complicated. Colorful personalities, limited information, excessive jargon, obscure clauses and half-baked contingencies can cost you thousands of dollars if you are not careful. Do you think that negotiation might make a difference in the final sale price? Could you sell for 2%, 3%, 4% or more with an expert negotiator on your side?
Offer Components
The buyer’s offer should include: an earnest money check (a.k.a. an escrow deposit); a pre-qualification letter or proof of funds; and a written sales contract.
Offer Evaluation
Once the offer arrives, the components are evaluated against your ideal criteria and personal goals. What items are included or excluded in the buyer’s offer? What are the stated repair obligations? What is the appraisal risk and the financing risk? Are the time-frames realistic? What if you are asked to pay for some of the buyer’s closing costs or a home warranty? You are encouraged to carefully consider recent sales, contingencies and kick-out clauses.
Your Response
There are three types of offers and the three types of possible counter offers for residential real estate contracts. We employ key strategies to minimize your risk, increase your net, and allow you to negotiate from a position of strength.
A Consultative Role
We ask the right questions and listen to the answers. We dispel common myths and provide hard data. We consider terms and clauses that can be added to protect your interests. You are presented with all the facts, all the options, and you make the final decision. While time is often of the essence, you will never feel pressure from a Team Bohannon agent. The Bohannons may propose technical adjustments, but the decision to accept, reject or counter offer is yours alone.
The average agent sells just one home every other month and may lack opportunities to practice negotiating.
Have any other agents that you have interviewed explained their negotiation strategies? Along the way to closing over 4,400 homes in the Tampa Bay area, Annette, Doug and Dale Bohannon have learned some lessons that provide the competitive advantage and leverage you need.
Contact the Bohanons at Coldwell Banker Residential Real Estate in Tampa, Florida for a competitive edge.
