The typical REALTOR® in Florida had annual business expenses of $413 per month, most of which is a car payment.
- 2010 Realtor Member Profile
Have you ever asked an agent how much money they will spend to sell your home? Have you ever seen a Realtor’s budget and marketing plan for your home? Do they even have a budget? There is a memorable scene in the movie Jerry McGuire where the agent wants to blather vague promises, but the client clarifies the goal “Show Me The Money“.
Commission Funds Budget
How much profit does the agent make? How are funds spent? Commission dollars fund the budget for marketing, advertising, the seller business plan and the contract-to-close process. However, you do not pay anything unless and until the sale closes.
Agent Investment
Each of the six steps in the Premium Value Home Selling System requires a investment by Team Bohannon. We invests in your home upfront, prior to the sale. We also have a side-by-side analysis that compares Team Bohannon’s commitment to that of a traditional agent.
Budget Allocation
In today’s Tampa Bay real estate market, you need a systematic process designed to maximize the selling price that is backed up by market research. The Premium Value Home Selling System™ contains a research driven budget allocation strategy and line-item details for each step. You will see the numbers in a pro-forma type P&L (profit & loss) statement. You will see costs for: photographs, on-line advertising, print ads, lockboxes, postcards, brochures, yard signs and more. We show the administrative costs incurred for having staff available seven days per week to coordinate: listing syndication, showings, showing feedback, appraisals, pre-inspection, home inspection, pest inspection, repairs, buyer financing, home insurance, surveys, home warranties, appraisals, financing, home insurance, flood insurance, title insurance, final walk-through and closing day.
Brokerage Investments
Coldwell Banker also invests heavily in national and local marketing campaign that create brand awareness and which brings more potential buyers through your front door. Coldwell Banker advertising includes television, Internet, magazines and newspaper campaigns that drive more than 7,000 potential buyers every minute to websites like FloridaMoves.com and ColdwellBanker.com according to Coldwell Banker / NRT reports. Coldwell Banker uses over 56,000 search terms to drive over 25 million potential buyers monthly to view our properties on several high-traffic websites. Coldwell Banker has also invested in offices, administrative staff, and ancillary services that offer you more choices, more convenience and more expertise.
While nobody can control pricing levels in the market place, investing in a proven system to sell at the high end of the spectrum can “show you the money”. For an honest discussion about commissions and budgeting, contact Annette, Doug or Dale Bohannon at Coldwell Banker Residential Real Estate in Tampa, Florida.
