Advertising

Launching advertisements for a home that has not been properly prepared, priced or positioned may attract very low offers and cost you thousands of dollars.

Once a marketing strategy has been formulated, we advertise the home through various channels such as W-O-M, Internet, Print, Micro-Targeting and Social Media. Though important, advertising is just one of 100 variables that impact the price of your home.

When is the first moment of truth? How long does it take a potential buyer to decide about choosing your home? When they pick up a brochure, drive up to the curb, walk-in the front door? It happens even before that – 89% of home buyers are using the internet to research homes up to seven times before taking any action. Facebook, Twitter, LinkedIn and smartphones are exploding. Mobile and local search are becoming big factors. Real estate buyer behavior, choices and expectation are changing rapidly. Is your Realtor still working like it’s 1999?

While Coldwell Banker’s multimillion-dollar advertising campaigns include traditional media such as: television, radio, magazine, newspaper, and direct mail, Coldwell Banker also has a powerful web and social media presence. In addition to corporate investments, the Bohannons spend strategically to leverage technology and increase your home’s exposure.

Reaching Buyers

What is the most effective way to advertise a home today? According to a study by the National Association of REALTORS®, the top five promotional methods are: the Internet (89%), Realtors (88%), Yard Signs (57%), Home Builders (42%) and referrals by a Friend/Relative/Neighbor (6%).

Increasing Leverage

If you want to sell for top dollar, then we must invest in the most effective methods to generate the greatest number of potential buyers. Since 89% of buyers search the Internet, Team Bohannon invests in the Internet Listing Promotion Pyramid, a Network of Websites and other on-line tactics. We also align our investments to target Realtors through a 5 point agent-to-agent marketing plan.

Team Bohannon also leverages relocation networks, past client database marketing, cross marketing, SEO/SEM, web video, blogs, 800-numbers and other lead generation tools to prompt more buyers to notice your home.

We use Analytics software to measure and monitor the effectiveness of advertisements in real-time. As Carly Fiorina once said, “The goal is to transform data into information, and information into insight”.

Contact Annette, Doug or Dale Bohannon at Coldwell Banker Residential Real Estate in Tampa, Florida to discuss advertising your home.