Buyer Profiles

What type of buyer will your home appeal to? Rather than rely on the same tired descriptions and catch phrases to describe a home, are there features that can be emphasized to attract the right kinds of buyers who will be willing to pay top dollar?

Before marketing or advertising your home, we identify the priorities and behaviors of the most likely buyer profiles. Buyer profiles are based on traits such as demographics, purchase history, feature preferences or observed behavior.

Should we focus on lifestyle, first-time buyers, the move-up market, corporate relocation, international buyers, investors, second home buyers, extended families, the luxury buyer, down-sizers, or those seeking a certain school district?

Each buyer profile will respond to different descriptions and approaches. Certain profiles might respond to print advertising, while others would be more likely to notice Twitter, Blogs or Facebook. Targeting buyer profiles can help improve marketing effectiveness and reach more qualified buyers for your Tampa Bay home.

Correctly assessing buyer profiles can be useful beyond advertising. Various profiles might influence decisions about: home preparation, staging, offer terms (contributing toward closing costs for example), or potential risk factors. This is not about stereotypes, but about understanding the most likely home buyer profiles for your property. The business plan to sell your home for maximum value should recognize and target the most likely decision makers. Has any other Realtor explained how to address these market opportunities?

Contact Annette, Doug or Dale Bohannon at Coldwell Banker Residential Real Estate in Tampa, Florida today to target success today.