International Buyers

While all real estate is local, not all buyers are. Your buyer could be anywhere in the world. The falling dollar and global economic uncertainty are prompting many foreign buyers to consider residential real estate in the USA. Does you Realtor target the international buyer who is seeking a vacation home or an investment property?

Does your Realtor have experience in working with international buyers? Experience working with foreign buyers has taught us the importance of recognizing cultural differences. The backdrop of mutual assumptions and unwritten understandings can vary dramatically from one culture to the next. The different thought paradigms give different meaning to the same facts, the same set of experiences. One moment you can be “on the same page” with a client, and the next you may be a world apart if you fail to grasp the subtext. The ability to shift paradigms when marketing, responding and negotiating can help you succeed with this key target market.

International Networks

Coldwell Banker Residential Real Estate is a member of FIABCI, an international organization of over 5,000 members in 65 countries. Coldwell Banker has a powerful global network of over 95,000 sales associates at 3,300 offices in 50 countries. See the Coldwell Banker brochure Providing You With Worldwide Opportunities.

Foreign Investment Profile

Foreign buyers participated in 7% of the all U.S. residential real transactions for the year ending March 31, 2010, according to the NAR’s 2010 Profile of International Buying Activity. The top five countries of origin were Mexico, the United Kingdom, Canada, India and China. The top three regions of origin were Europe, Canada and Latin America. The Profile of International Buyers in Florida finds that 67% of international buyers pay cash for a home and the median price paid in was $250,000.

Florida is a Top Destination

According to NAR, Florida accounts for more than 20 percent of international sales in the U.S., by far the largest state for international buyers. The Tampa Bay area was Florida’s 4th most popular destination for international buyers. Survey respondents are buying vacation homes (46%), vacation/investment homes (24%), and investment/rental properties (14%). The marketing of your home must include international buyers.

Global Exposure

Homes marketed by Annette, Doug and Dale Bohannon are displayed to over 12 million potential buyers every day on over 350 highly-trafficked websites. Realtor.com alone reports that more than 575,000 consumers from non-U.S. destinations currently visit the site each month. The Bohannon’s internet syndication strategy also includes many other websites that at receive visitors from around the world such as FloridaMoves.com, a site that has visitors from 203 countries.

Coldwell Banker utilizes 56,000 search terms to drive over 25 million potential buyers monthly to view our properties on-line, Coldwell Banker has implemented an advertising campaign that includes Google.uk (UK), Google.ca (Canada), Google.de (Germany) and Google Latin America (representing 23 countries).

Annette, Doug and Dale Bohannon offer a combination of local expertise and international real estate connections to expose your home to more buyers. Contact the Bohannosn at Coldwell Banker Residential Real Estate in Tampa, Florida today.