Buyer Persona Marketing
Home Buyer Profiles
First Time Home Buyers
Move-Up Buyers
Women Buyers
International Buyers
Mature Market
Luxury Home Buyers
Investors
The Coldwell Banker Previews® name is one of the most respected in the exceptional marketing of multimillion-dollar real estate. Previews® is a comprehensive marketing program designed specifically for marketing luxury residential properties to affluent buyers worldwide.
Through Previews®, Coldwell Banker has represented an impressive array of the world’s most fabulous estates and handles an average of $85.5 million in luxury home sales every day.* Previews is widely considered to be the world’s consummate marketing program for successfully promoting luxury properties to a local, national and international marketplace. The multi-channel marketing campaign includes traditional media and on-line components. We utilize specialized websites such as: UniqueHomes.com, LuxuryHomes.com, LuxuryRealEstate.com, PrimeLocation.com, FindaProperty.com, duPont Registry, ExceptionalPropertiesOnline.com and many others.
Previews Property Specialist
Annette and Doug Bohannon have earned the Coldwell Banker Previews® Property Specialist designation and they have the resources, training, experience and network of relationships necessary to help sell your luxury home. According to Annette Bohannon, “This program is invaluable to owners and buyers of luxury homes in Tampa because it offers the global resources, local expertise and proven system that the luxury market expects.”
Exceptional Properties – Exceptional Neighborhoods
The Bohannons have helped families buy and sell luxury homes in: Avila, Sanctuary on Livingston, Lakes of Wellington, Symphony Isles, The Reserves of Tampa Palms, Cory Lake Isles, Saddlebrook, Crystal Beach, Pelican Island, Harbour Island, Westchase, Waterchase, Tree Tops, Cheval, Lake Keystone, Culbreth Isles, Beach Park, Parkland Estates, South Tampa and other fine neighborhoods.
Does your Tampa Realtor understand how to market and sell to the Luxury Home Buyer? Contact Annette, Doug or Dale Bohannon at Coldwell Banker Residential Real Estate in Tampa, Florida for a plan to reach this important buyer profile.
(*Data based on closed and recorded transaction sides of homes sold for one million dollars or more as reported by affiliates in the Coldwell Banker® franchise system for the calendar year 2008.)
