The aim marketing is to know and understand the customer so well that the product or service fits him and sells itself. – Peter Drucker
The purpose of a marketing strategy is to obtain top-of-mind awareness in a category or niche. Studies have show that consumers can only hold three companies in their minds in any given category. Will you choose one of the top three real estate brokerages that have the mindshare of buyers? Once your home is one the market, how can you achieve top-of-mind status for prospective buyers in your market segment? Various advertising tactics for generating more leads are amplified by going with the real estate brokerage that has the lion’s share of the business.
Coldwell Banker Brand
Coldwell Banker NRT sells 10 times more real estate in Florida than our nearest competitor. Coldwell Banker has 96% brand awareness, over 93,000 agents and 3,300 offices world-wide.
Team Bohannon Brand
Coldwell Banker’s marketing campaigns and relocation networks funnel qualified buyers to top agents, such as: Annette, Doug and Dale Bohannon. Results vary from year to year, but Doug Bohannon has been recogized as Coldwell Banker NRT’s Top Selling Agent in the 
Tampa Bay Market, the State of Florida, the USA and World-Wide in past years. Over 30 years of selling homes in Tampa means results, relationships and a reputation that adds validity to our marketing efforts on your behalf. “The crucial ingredient in the success of any brand is it’s claim to authenticity”, according to Al Ries in the 22 Immutable Laws of Branding.
Premium Tactics
How many qualified buyers will be exposed to your home? Who are the targeted buyer profiles? How will she respond? What is the most effective way to price and position the home? How will the effectiveness of the advertising campaigns be measured? The marketing plan for your home answers these questions and includes a budget for advertising tactics such as: print, on-line, social media and micro-targeting campaigns. The culmination of these efforts may result in the best campaign of all…word-of-mouth advertising.
Align with Coldwell Banker and the Bohannons to enjoy the benefits that accrue to proven market leaders. Contact Annette, Doug or Dale Bohanon at Coldwell Banker Residential Real Estate in Tampa, Florida to reach the right people with the right message to produce sales results.
